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RELOJERIA.ORG - La Union Relojera Suiza - UNION RELOJERA Union Horlogere Watch Relojes Union Horlogere, Catalogos, Precios, Fotografias e Informacion De Las Marcas de Relojes Suizos, Relojes De Coleccion
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HOW DID THE "UNION HORLOGÈRE" OPERATE ?
All representatives of Union Horlogère depended on the Association, which aims to sell high quality watches primarily under the Alpina brand. Each watchmaker, manufacturer or specialized shop that wanted to become a member had to apply. The Board of Directors of the Union Horlogère would study the candidature carefully and thereafter accept or reject it. One became a member after paying the entry fee. Membership allowed each representative to benefit from the purchase of Alpina watches at interesting prices as well as many other benefits described
The Association struggled hard for its members’ interests and helped to stimulate maximum growth. The Association was a non-profit organization. Each member was guaranteed to be the only Alpina representative in his or her town with the exception if the town was large enough to support more than one representative. Members could represent other brands, but could not be member of a similar organization. The Association fixed retail prices and members were bound to maintain the set prices to avoid unconstructive discounting. Advertising on Alpina watches was entirely paid the Association from its common funds coming from subscriptions, entry fees and subsidies calculated on suppliers’ turnover. As of 1908, the Association created a guarantee, which was valid in all shops selling Alpina watch in the Swiss network. Then in 1926, this guarantee became valid internationally. Retailers could make use of a decorator to help them realize attractive windows. The Association organized selling and technical training courses regularly. Lastly, the Association published its own newspaper informing its members on developments and novelties.
The regular Committee primarily directed the Association. The Committee would meet several times a year to review new applications, the discuss disputes between members, to determine the contents of the new catalogue, its cost, the amount of participation, etc. The main event without any doubt was the yearly Congress, a kind of mini fair for two days with a great atmosphere: Alpinists coming from all over the world were invited to discover the new products and order in advance. The Congress was a social event where members could share their problems and experiences, and also form strong long-term friendships. Alpinists formed a great family, ready to support its members during the good and the bad times.
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