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Most watches with LED displays required that the user press a button to see the time displayed for a few seconds, because LEDs used so much power that they could not be kept operating continuously. Watches with LED displays were popular for the next few years, but soon the LED displays were superseded by liquid crystal displays (LCDs), which used less battery power and were much more convenient in use, with the display always visible and no need to push a button before seeing the time. The first LCD watch with a six-digit LCD was the 1973 Seiko 06LC, although various forms of early LCD watches with a four-digit display were marketed as early as 1972 including the 1972 Gruen Teletime LCD Watch, and the Cox Electronic Systems Quarza.

Digital watches were very expensive and out of reach to the common consumer up until 1975, when Texas Instruments started to mass produce LED watches inside a plastic case. These watches, which first retailed for only $20, and then $10 in 1976, saw Pulsar lose $6 million and the brand sold to competitors twice in only a year, eventually becoming a subsidiary of Seiko and going back to making only analogue quartz watches.

In the year 1972, the first Pulsar watch was made public by the Hamilton Watch Company. The expertise and novelty, through which it was created, mesmerized some contemporary press reports to shower a huge amount of praise on it. At that time, it was the first of its kind incorporating digital display and electronic quartz. In the midst of a light emitting diode, it got a new space-age look.

Pulsar watches were a 'colossal beat' and had a great demand in those times. At the time, when the watch boom lessened a bit, since then, the Pulsar brand had got hold of a vast territory and made its lasting impression worldwide. Subsequent to a string of alterations in brand ownership, Pulsar watches were launched in the U.S. in 1979 by Seiko Corporation of America. By means of latest looks and innovative features, this collection was the first full line series of all-quartz, specially designed for men and women.

The move became a huge sensation and brought eminence to the brand. To replicate the accomplishment of the U.S. market, in the 1980s, the Pulsar brand was rolled out in the UK, the Netherlands, France, Germany, Spain and other European markets. This move saw the brand taking sway over worldwide market. The company continued with its expansion strategy so as to gain a wider geographical coverage.

In the mid 1980s, the company added some new range to its existing products and started taking control over the market by bringing in the latest technologies. It enlarged its collection of timepieces and inducted classic sport and dress watches to lure women. Further, in the mid 1990s, it amassed some most extraordinary compilations: Sports, Titanium, Diamond and Pocket. To remain competitive, it added some magnificent features which were unique in nature. The patented integrated circuit technology, which is one of those remarkable features, was handy in providing a quick-start function. It also included a step-motion second hand, which enabled it to report regarding the need of charging the watch.

The LumiBrite dial, an exciting feature, was capable of shining for a long duration with no push of any special button. The newly launched NOS Sport 3502 watch, which symbolizes a synthesis of a graceful retro design of 70's and a modern apparatus of 90s, is a model of hi-tech brilliance among its touch sensitive display points.

Even after more than thirty years, Pulsar now takes a step further in its tradition of technological fineness and exceptional design. From the time of its market entry, it has maintained its cutting edge of approach and expertise. Right throughout in its stupendous journey, the company built nearly each and every Pulsar watch to match the topmost values of quality.

After taking over the U.S. market in the 1980s, by the way of its aggressive marketing strategy, Pulsar is not only a key brand in all the European countries, but it has also made its presence felt in Australia, Canada, Africa and Israel. It offers a broad series of timepieces that not simply look stylish but moreover possess various appealing functions. With a trademark of Seiko Corporation - the world's top notch maker of classic timepieces, one might easily rely on Pulsar's products along with their after sales service program. Pulsar offers one of the best warranty programs in the industry where it not only covers the movement, but the entire watch including the case, the crystal, and the bracelet for a period of 3 years.

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